Below cuup founder abby morgan reveals how she and her team are not only building a new bra brand from the ground up but changing the conversation around fit comfort and sex appeal. Kearnon o molony lauren caris cohan and abby morgan.
George chinsee cuup wants to be a bra brand that connects with customers on an empathetic level.
Cuup bra founders. The company was launched in november 2018 by a team of founders united in their vision to fight bra size stigma. Cuup was founded as a direct response to a deeply relatable human story explained abby morgan cuup founder. Co founder cmo of cuup abby is a cofounder at cuup a direct to consumer startup focused on providing the essential bra for women with boobs.
The industry has adhered to faulty sizing methods for far too long. We also aimed to create a brand that supports women both literally with our product and figuratively with our content and community. The company s vision is to have a collection of flattering comfortable and unrestrictive bras built for all women that don t compromise comfort fit or aesthetic.
Armed with data that most women wear a 34b despite their correct size and the. She s been at cuup since the conception and is responsible for overseeing brand and marketing. Cuup is a direct to consumer startup focused on providing the essential bra for women.
Founded by kearnon o molony and abby morgan cuup is headquartered in new york. The idea that women have been asked over the years to choose between a bra that. The industry has adhered.
For abby morgan and lauren cohan the founders behind the new lingerie brand cuup enough was enough. So cuup began with a collection of flattering comfortable and unrestrictive bras built for all women that doesn t compromise comfort fit or aesthetic.